The need for effective parenting has never been more urgent than today. Sadly in many cases, it doesn’t even exist. The world is struggling in providing the proper role models to our younger generation. Furthermore, in fear of the fierce competition that their children may face in future, a lot of parenting has been directed towards academic achievement rather than the heart. Primary parenting begins at home, from the parents, not from the school, nannies, grandparents, etc; we the mums and dads are ultimately responsible. Time is such a precious commodity that children are the first ones to face the cut in receiving the needed attention. Having worked as a Parent Educator for nearly all my working life I have seen with my own eyes the crisis of parenting. Children are simply not getting the attention and the guidance that they so desperately need. One of my goals as an educator, is as and when possible to provide help to parents to enhance their parenting skills. That’s another part of my life as an educator that I enjoy most. In my previous school, I was able to set up a small group of parents who are interested in growing their parenting skills and going on to help others in the community. It was a huge success; a lot of parents are in dire need of a support group to have meaningful discussions about parenting. Prior to academics, good parenting is needed to set the stage for academic success. In saying all this, having two children of my own, it’s much easier said then done. It is a struggle at times, to be the kind of parents they need, but struggle we must to ensure they have the necessary skills to succeed socially, emotionally and academically in their chosen career.